What are the factors affecting the design of cosmetic packaging boxes

Update:03-02-2021
Summary:

Every company is committed to designing unique cosmetic […]

Every company is committed to designing unique cosmetics soft package boxes to make their products stand out on store shelves. However, there are some industries that seem to be more attentive in the design of product packaging boxes than other industries, and that is the cosmetics industry. According to a recent study, the estimated value of the beauty industry is approximately US$532 billion. In other words, competition in the cosmetics industry is very fierce, and the only chance to stand out from the shelf is your cosmetic packaging box. All products in the cosmetics industry are designed to make people look more beautiful, and cosmetic packaging boxes are the best opportunity to show product fashion.

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Now, the design trend of cosmetic packaging boxes has become a bit vague, because the two major trends that are popular in 2020 are diametrically opposed, minimalism and luxury. For many skin care companies, I hope their packaging is very simple and modern. On the other hand, some cosmetics companies may want their products to have very luxurious and exaggerated packaging. In other words, you must understand your product and your customers and cater to their preferences. Each cosmetic brand is unique, and they should use their originality to give full play to their advantages. No brand does not want to get more loyal customers.

 

The prerequisite for ordinary customers to become loyal customers is to first identify with your brand image and brand story. This is also the charm of brand image. Your brand image is your main competitive advantage, because the story and unique point of view cannot be copied by competitors. Your customers should always have an extraordinary experience with your product, which includes the product itself, as well as the convenience of unpacking experience and cosmetic packaging. A factor that many customers usually consider when choosing cosmetics is its protective properties. Will the cosmetics be damaged if they are dropped or damp? There should be some locking mechanism on your gift box to ensure product safety.

 

In recent years, customers will consider the environmental protection of cosmetic packaging boxes even more before choosing cosmetics. In fact, we can learn from the retail market that, in addition to the cosmetics industry, environmental packaging design has also become a trend in most industries. This includes using recycled materials and minimizing waste of packaging materials. Whether your brand has been constantly adjusting its packaging, or has been using the same cosmetic packaging box since the brand was founded. We should all keep product packaging in line with current trends while staying true to the brand image, customer experience and environmental awareness.

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