What are the basic knowledge of packaging box color

Update:27-01-2021
Summary:

In order to make your brand stand out from the competit […]

In order to make your brand stand out from the competition, it is very important to have a unique and eye-catching product box. The color of the cosmetics plastic bottle you choose will seriously affect the customer's overall impression of the packaging. This is one of the best ways to improve and enhance the brand image, and you can provide valuable product information to encourage them to buy products. Before choosing the color of the packaging box, you can check some tips on the color of the product packaging.

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To ensure that your product packaging box makes the best choice in terms of color selection. There are some important things to keep in mind when choosing colors for product packaging. Your target audience is one of the important factors that affect the color scheme of the packaging box. Understanding their needs, age, gender, economic status, education level, etc. will help you effectively choose the correct color scheme for product packaging. For example, yellow represents young, fast and energetic, which is very suitable for young and optimistic target users. On the other hand, red is full of motivation and passion, very suitable for sports or aspiring entrepreneurs.

 

Marketing to your customers is essential, but so is the accurate picture of your brand and the products you sell. When choosing colors for packaging, you should choose colors that complement the company logo and traditional image. Products are also an important part of packaging. You can use color to reflect the function of the product. Do you want people to see your product as a comfortable or interesting product? Does it have a complicated design, or a simple and simple design?

 

Neutral colors such as black, white, and gray can make your products modern, while soft earth colors such as brown and blue can be relaxing. In order to make the product stand out, try to choose a different color from the competition. For example, if all other products contain dark, soft colors, then we can choose bright and bold colors. Picking the right color is not always easy. When choosing the color of the gift box, it is not only necessary to understand the basic situation of the customer and complement the logo and traditional image, but also to understand the psychological effect of color. Color can affect human behavior and emotions in a unique way, as well as consumers' perception and response to product packaging.

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