The era of plastic packaging is fading, which cosmetics […]
The era of plastic packaging is fading, which cosmetics soft package is also expected. Most users now want to choose environmentally friendly packaging boxes. According to a survey, 47% of consumers are willing to spend at least 5% more to buy personal care products with environmentally friendly packaging boxes. Nearly 60% of consumers are reluctant to buy packaging boxes of products that are harmful to the environment.
In addition, studies have found that more than one-third of consumers will not buy products without environmentally friendly packaging. In other words, many of your sales are in the packaging. By using biodegradable or recyclable materials, you will greatly reduce carbon dioxide emissions. From the perspective of environmental impact, it takes 450 years for only one plastic bottle to decompose. Plastic bags may take 1,000 years. Many consumers are well aware of the negative impact of plastic waste and other disposable products on the environment.
Therefore, they are more inclined to buy products that use environmentally friendly packaging boxes. Because many of consumers' purchasing decisions are about product environmental issues, they have higher standards for your brand. If you always use product packaging boxes that are harmful to the environment to package your products, slowly consumers will be less likely to buy your products. The good news is that it’s not too late to change the texture of your packaging.
If you realize the benefits of using environmentally-friendly packaging boxes and gradually change the packaging boxes to environmentally-friendly packaging, your brand image will also improve. As we have seen before, in addition to having a stronger brand image, if your product uses environmentally friendly product packaging, consumers are more likely to buy your product. In other words, assuming your products and marketing are good, your sales will increase. In addition, because the environmentally friendly packaging box also means that you use less materials, it means that packaging costs and transportation costs will be well controlled.