How to make cosmetic packaging more practical

The fact that cosmetics airless bottle consumers are more and more aware of the products they buy means that the manufacturers feel constant pressure to improve the quality of their product offering. The same goes for the cosmetic industry. We can see certain tendencies in opting for natural ingredients, taking environmental measures or using packaging that ensures a long shelf life and easy application of the product. Such demands among the customers have caused the manufacturers to focus on innovative cosmetic packaging. They seek solutions in systems which improve the safety of storing and dosing the product.Customers complain that the manufacturers take little care to secure the product properly.

The truth is that many types of packaging do not provide appropriate conditions for long substance storage or maintain a sterile environment for the substance within the packaging. One of the problems of standard packaging is excessive exposure of the product to oxygen. This leads to quicker oxidation of the substance, and subsequently to its decomposition, and to the loss of the product’s valuable properties. Lack of effective protection against UV radiation is another problem in many types of packaging. The packaging is not lightproof and may expose the cosmetic substance to light with every opening of the package.Customers also want manufacturers to improve the method of applying cosmetic products, as well as solve the problem of how to get all the substance from the packaging. Traditional cosmetic products with dip tubes have lots of disadvantages.

When the customer wants to take the substance out, they let air into the packaging at the same time. There is also no way to get all the substance from the packaging, because it sticks to the walls and the corners of the container.There are also several problems with white cosmetics which utilize jars for packaging. Every time such a jar is opened, its contents become exposed not only to light or oxygen but also to the bacteria which users carry on their fingertips. However, some manufacturers have already taken interest in packaging which facilitates the use of cosmetics, and have introduced it into the market.One of the most rapidly developing packaging technologies is Airless packaging. Many manufacturers already have Airless packaging in their product offering. However, it seems that its popularity is still on the rise. What is Airless packaging?

These are products which restrict access of oxygen to the cosmetic substance found in the packaging. The manufacturers also often provide additional advantages from using them. Airless containers consist of a small plate, which is drawn upwards when the user presses the pump. This movement pushes the substance evenly to the top. Airless packaging does not let air reach the substance. At the base of the packaging there is, however, a little hole which allows air to fill the space beneath the plate, as it moves upwards.Importantly, not all products with the unique pump fitted as a dispenser instead of an atomiser are Airless products. Airless packaging must feature a plate, and allow air intake from the bottom of the container. Any packaging that uses a dip tube to take the cosmetic substance out is by definition not an Airless packaging. The trust that customers put in Airless packaging is so great that one can already find products which closely mimic their build to attract the customers’ attention.